David Robichaud’s career has come full circle, and the longtime broadcast journalist couldn’t be happier.
Mr. Robichaud, ’83, who has worked mostly at WBZ-TV in Boston, is Bridgewater State University’s new assistant vice president for content strategy and development. That’s a long title that boils down to one word, according to the institution’s new administrator: storytelling.
“That’s what interests me about the job,” he said. “There are an infinite number of great stories to be told… And they’re all good news stories, positive news stories. In my previous job, that wasn’t always the case.”
The life of a television reporter involves covering murders and other tragedies. “I’d had enough of that,” Mr. Robichaud added.
While a Bridgewater State student, he majored in speech communications and minored in radio and TV broadcasting. He played football for two years, wrote for The Comment student newspaper and brought news reports to WBIM, the student-run radio station. He interned at WBZ and fell in love with the thrill of chasing breaking news and uncovering corruption.
In his new role at BSU, Mr. Robichaud leads editorial meetings and oversees the development of articles, videos and photos that tell the Bridgewater story.
“It feels wonderful and nostalgic, and I keep having flashbacks to my amazing four years here,” he said of returning to campus, where he now works in iconic Boyden Hall. “I’ve met some of my best friends here. This then college, now university, basically gave me my career. It gave me all the skills and knowledge I needed to pursue what became a four-decade career in broadcasting.”
Mr. Robichaud joins in the university’s administrative ranks fellow class of 1983 members Paul Jean, the vice president of marketing and communications, and President Frederick W. Clark Jr. The three of them, he said, share an incredible passion for the school that gave them so much.
He looks forward to publicizing student, alumni and faculty accomplishments. He hopes to re-engage graduates and encourage them to become more involved in today’s Bridgewater State.
For people on campus, Mr. Robichaud has a simple message: Share your stories.
“Everybody has a great story. Everybody knows of an outstanding student or dedicated faculty member or successful alumnus, and we want to tell those stories,” he said. “We want people to know everything that makes BSU so great.”